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Senior Demand Generation Marketing Manager

Syndio Solutions

Syndio Solutions

Marketing & Communications, Sales & Business Development
Washington, DC, USA · Remote
Posted on Wednesday, May 1, 2024

Do you want to empower organizations to fairly and equitably hire, promote, retain and compensate their employees? Syndio is a Series-C technology company committed to fairness in the workplace. Fueled by investments of $83M from Bessemer Ventures, Voyager Capital and social change organization Emerson Collective, Syndio is investing in growing our team and products.

This is a critical moment when organizations are looking for ways to take tangible action to fight gender and racial bias, and we believe creating diverse and inclusive workplaces for all starts with workplace equity.

About the role

Syndio licenses software to companies to help them find and fix workplace equity issues and stay in compliance over time. We’re looking for someone to join our team as a full stack marketer to strategize and execute marketing campaigns at different stages of the funnel aligned with the buyer's journey. Join our Marketing team and play a pivotal role in driving business growth through demand creation, capture, and conversion. Your expertise and experience will be invaluable in enhancing our team's impact with data-driven insights and strategies. While this role is remote first, we're currently looking for this Senior Demand Generation Marketing Manager to be based in Seattle or SF.

Why this job is exciting
  • Demand Generation Pro:
    • Plan, execute, and measure strategic marketing campaigns including content and product launches.
    • Manage nurture programs for new business and client expansion across geographies and product lines.
    • Develop content and prioritize programs focused on demand creation, capture, and conversion throughout the entire customer acquisition funnel.
    • Help coordinate Syndio’s involvement at industry conferences and determine strategic micro-event locations and themes throughout North America.
  • Data-Driven Decision Making:
    • Analyze data from multiple sources (CRM, marketing automation platform, account-based marketing tools, web analytics, etc.) to tell compelling data stories.
    • Translate insights into actionable recommendations that optimize marketing spend and execute refined campaigns that drive revenue.
  • Revenue & ROI Focus:
    • Be laser-focused on revenue generation, not just lead quantity.
    • Continuously optimize marketing campaigns to maximize return on investment (ROI) and generate a high-intent sales pipeline (HIRO) that fuels revenue growth.
  • Collaboration:
    • Work with Product Marketing, Content marketing, Sales and Customer Success teams to strategize and execute campaigns and projects.
About you
  • You're a B2B SaaS marketing expert with a proven track record of driving pipeline and brand awareness through multiple tactics and channels
  • You have paid media experience and can leverage these channels strategically
  • You leverage data from Salesforce, Marketo, and ABM tools to make informed decisions and optimize marketing efforts
  • You have experience creating content for campaigns which include, writing email, ad and landing page copy. You also have experience collaborating and creating demand generation content based on the overall product marketing strategy.
  • Excellent written and verbal communication skills.
  • You thrive in a fast-paced environment, comfortably switching between strategic planning and tactical execution. You're not afraid to get your hands dirty to achieve results
  • You possess exceptional communication and collaboration skills, effectively articulating ideas to peers, and cross-functional teams. You can frame problems and offer solutions that resonate with diverse audiences
  • You know how to share information with Sales and BDRs that captures their attention and drives action
  • You're a master of developing and optimizing marketing programs across various channels, including SEO/SEM, paid social, email marketing, owned web properties, events, and account-based marketing. You understand how to leverage each channel to maximize impact across multiple pipeline sources
  • Hands-on experience in Marketo, and Salesforce is an asset
Why you'll love it here:
  • Check out our Employee Experience page for more information on our Mission & Values, Work-Life Balance, Pay Transparency, Diversity, Culture, and Benefits.
  • 💰 Competitive Compensation. For this role our salary is targeted at $124,000 -$146,000 per year. Final offer amounts are determined by factors such as experience and expertise. We take a geo neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.
  • 🏆 Syndio Equity. So you can share in Syndio’s success.
  • 🏝 Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave.
  • 16 weeks of paid parental leave
  • 🩺 Medical, Dental, Vision. Syndio pays 90% of employee premiums, and 50% for dependents.
  • 🏥 Life Insurance & Disability. Syndio covers the full premium.
  • 🏦 401(k). To help you save for your future.
  • 🧠 Hone Membership - live training platform with programs designed for leaders, managers, and individual contributors to develop skills to succeed in the workplace
  • Fully remote model - #LI-Remote

The interview overview

Below you'll find an outline of the interview plan for our Sr. Demand Generation Marketing Manager position. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

  • 30 min interview with a member of our Talent Team
  • 45 minute zoom interview with the Hiring Manager
  • Three video interviews with several team members (Sales, Product Marketing, Marketing Ops) - 2 hours
  • Final interview with VP Marketing - 30 mins

At Syndio, we're building a diverse team that values candor, curiosity, and community. If you share these values and are interested in joining us, we'd love to talk with you even if you don't 100% meet the "about you" listed here. We don't expect anyone to have all the answers, as long as you're willing to learn and grow with us.

Employees joining the Syndio team at this early stage of growth will impact this critical social issue and support a growing customer base (including Nordstrom, General Mills, Match Group, and others) to take tangible action on workplace fairness.

Syndio is an Equal Opportunity Employer. We are building an inclusive and collaborative workplace as we grow, and we welcome team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age.