Do you want to empower organizations to fairly and equitably hire, promote, retain and compensate their employees? Syndio is a Series-C technology company committed to fairness in the workplace. Fueled by investments of $83M from Bessemer Ventures, Voyager Capital and social change organization Emerson Collective, Syndio is investing in growing our team and products.

This is a critical moment when organizations are looking for ways to take tangible action to fight gender and racial bias, and we believe creating diverse and inclusive workplaces for all starts with workplace equity.

About the role

You are ready to take your experience working at a hyper-growth SaaS company to a new team and Series C company. You understand the growth trajectory needed and how events and experiential marketing contribute to it. You’ve managed events from large customer conferences, industry-trade shows, field to virtual. You are equal parts strategic and hands-on with the ability to see the big picture and craft result driving activities. You think in terms of pipeline, specifically how events can source and influence it. You love working cross-functionally with sales and marketing to create amazing event experiences that delight buyers and customers. You’re an innovator and an optimizer, never afraid to try something new and always looking for ways to up your game.

Above all, you’re a team player who brings positivity and passion to your work every single day. The Event and Experiential Marketing Manager role reports into the Senior Director, Integrated Marketing. *This role must be located in Seattle, SF, or NY*

• Strategy: this role will gain a deep understanding of the product and its importance in the market. That knowledge will enable you to evaluate events and experiential marketing opportunities, which will contribute to the larger event strategy to deliver pipeline directly from our ICP at the highest rates of conversion.
• Driving Alignment: this role will work in lock step with other marketing stakeholders including product marketing, design, content, enablement and sales to ensure our events are aligned with our campaigns and overall pipeline plan to maximize engagement across all channels.
• Produce Pipeline: you dream of crushing pipeline goals. You understand the sales cycle and know what data points you need to craft opportunities that not only deliver the right leads at the right time but also convert at the highest levels. You know that KPIs, goal setting, measurable results, and timely follow up are the key to successful pipeline planning. If an activity does not produce the way you anticipated you flag, inform, reevaluate, and pivot when needed to meet those pipeline goals. Marketing and sales opps are your key allies and you work closely with SDRs to ensure they have the resources they need to follow up on leads and drive conversion.
• Craft Experiential Events: you are never ok with average or the way everyone else does it. You always think about ways to up our game and craft memorable experiences that immerse the attendee in our brand and differentiate us in the market.
• Manage Events End to End: customer experience, multi-touch engagement plan, location/venue/vendor sourcing, contract neg., budget planning and management, production, AV, gifting, speaker procurement, graphics, brand consistency, agenda building, lead management, internal enablement, logistics, and accounting - you are a pro and you don’t outsource your responsibilities.
• Regional Expansion: you’ve planned events around the globe and have been a major contributor to successfully driving engagement for new regions. As a result, you know that events must be a primary channel to produce marketable contacts and early pipeline in a land and expand model. You will be a key teammate to the in-region field marketer, helping to run large-scale industry events in-region, and sharing best practices to ensure the organization meets its goals.

• 3-6+ years of relevant events and/or experiential marketing experience, preferably with half the time in B2B SaaS.
• Master negotiator with a strong knowledge of contractual terms and the ability to procure vendors and venues at ideal terms and rates.
• You know how to measure results in a data driven way, ensuring you can evaluate the success of each execution to help inform future plans and event roadmaps.
• You have technical event production experience.
• You execute events flawlessly onsite with little to no oversight. No problem gets you rattled, as you are always able to come up with quick solutions on-the-go.
• Process-oriented with experience following and streamlining processes.
• You have exceptional oral, written, and presentation skills.
• Experience with CRM (Salesforce), marketing automation (Marketo, Hubspot), google suite, Mac user, project management (Monday.com), sales enablement tool experience preferred.
• Ability to travel up to 35% of the time.

Role Progression

• In one month you will have a comprehensive and supportive onboarding process to help you understand the product, the business, the customer journey and the market landscape.
• In two months you will establish relationships with relevant internal teams: sales, marketing, and key functional partners across the organization. You will have a good handle on our buyer profiles, our value proposition, and market position and will utilize this knowledge to contribute to our 2025 events strategy.
• In three months you will be leading and co-leading 2024 events
• Within four months you are fully integrated into the team and have a good handle on how we work and operate and are delivering against your key objectives.
• In six months we’ll wonder what we ever did without you

At Syndio, we're building a diverse team that values candor, curiosity, and community. If you share these values and are interested in joining us, we'd love to talk with you even if you don't 100% meet the "about you" listed here. We don't expect anyone to have all the answers, as long as you're willing to learn and grow with us.

Employees joining the Syndio team at this early stage of growth will impact this critical social issue and support a growing customer base (including Nordstrom, General Mills, Match Group, and others) to take tangible action on workplace fairness.

Syndio is an Equal Opportunity Employer. We are building an inclusive and collaborative workplace as we grow, and we welcome team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age.