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Director of Marketing



Marketing & Communications
Chicago, IL, USA
Posted on Thursday, May 16, 2024

About Trala:

Trala is a tech-powered online music school for adults. Founded in 2017, our mission is to make life-changing music education accessible to every single person on Earth.

Almost everyone picks up an instrument at some point in their life, but accessible, affordable lessons are almost impossible to find, especially for adult learners and people who don’t live in big cities. Adults are actively kept from learning by teaching methods solely aimed at kids.

Our strategy is to:

  1. Be the brand-name online music school that everyone knows.
  2. Make it unbelievably easy to join music classes as an adult.
  3. Teach in playful, non-judgmental ways that lead to personal transformation.

Trala has created a new type of music lesson. We nurture accessible, playful spaces where music learners can be artistic without judgment. Every interaction with Trala (including this job description) should be human, joyous, and truthful. Trala lessons are spaces where you can fully be yourself, and as a bonus, you learn how to play beautiful music.

On the back-end, Trala's daily operations are powered by AI. We build custom AI features to save teachers 15 hours/week of administrative work such as Trala TA, which writes custom lesson plans based on every lesson taught.

Trala has taught thousands of students in 50+ countries and received support from top musicians and investors such as the CEOs of Duolingo, Reddit, LinkedIn, and Figma.

We’re headquartered in Chicago and this is a hybrid or remote position.

The role:

You will join as the first full-time marketer and work directly with the CEO. You will be responsible for getting new prospective students to our Enrollment team, who will close them and get them to sign up for lessons. Right now we get 100 new students per month and we will scale that to 1000/month in the next 12 months. Our goal is to do this through organic channels, i.e. without spending a ton on ads.

This is a highly creative, iterative role. You’ll be experimenting with new channels and tracking data to figure out what to double down on. We’re looking for a doer who is creative, ambitious, and self-directed.

Note that we published both a Marketing Manager role and this Director of Marketing role. We are only hiring for one role but we publish two JDs to cast a wider net for diverse experience levels.