Upside

upside.tech

Upside is a revenue attribution and intelligence platform designed for B2B companies. It helps teams identify the factors influencing each deal across various go-to-market teams, enabling them to make informed decisions to win deals efficiently. By unifying data from multiple business systems, Upside provides insights into the entire buyer journey, allowing for streamlined attribution and real-time reporting. The platform differentiates itself by automatically cleaning and filling gaps in data, ensuring accurate analysis of marketing campaigns, sales outreach, and partner influence. With a focus on maximizing revenue and ROI, Upside positions itself as a crucial tool for revenue leaders in the B2B space.