Lyra Collective operates a group of brands focused on personal care and family essentials. Its portfolio includes products for skincare, postpartum recovery, feminine hygiene, and everyday family use such as feeding, bathing, and travel. Brands under Lyra Collective include LOLA, EVER, QRxLabs, Trilastin, Nuvadermis, Natemia, Leash Boss, and Lusso Gear. These offerings are designed to support wellness and daily routines across different life stages.